The Brand: Hooplife. Apparel by real hoopers, for real hoopers. It all starts with the name. We wanted to be sure that when you see our name, logo and brand, it represents basketball by name and appearance to the fullest.
The Logo: The jumpball circle. It all starts here.
The Logo: The Basketball. Need we say more?
The Logo: "HOOP". It's what we do.
The Logo: Basketball is "LIFE".
The Logo Step 5
Our slogan is a direct question to those who think basketball is just a game.
The Brand (Continued): We could have short changed you by developing a gimic name, logo or brand that means nothing to you and everything to us, but we didn't. Our line is inspired by the basketball lifestyle. From the birth of the basketball to the very players that play it all over the world.
If you're looking for a celebrity figure to associate with our brand, just look around. Everytime Lebron goes up for a dunk, Kobe shakes up a defender, Bobby Knight throws a chair cross the court and your favorite Jordan® commercial comes on tv...all of those things are a part of the bigger picture. Basketball is bigger than any one "Player" that's ever played it. With that in mind, we realize that our customers like the players, but they love basketball.
When the players have come and gone, basketball will still be here. It's what the people love. Our celebrity is basketball.
Hooplife - You Think It's A Game?®